Imagine this scenario for a second…
Imagine I’m your dedicated marketing strategist helping you market one of your million dollar properties.
The property needs to gain some exposure as it’s having difficultly selling in your area.
Looking at the property itself, it’s ok, but kinda plain if you ask me.
We take some pictures, promote the listing, run some ads, and get minimal success.
Then one day, I come to you sounding extremely excited with a creative idea and say:
“Hey, let’s take pictures of Bigfoot in your listing!”
Now assuming the owners of the house were on board, what are your initial thoughts right now?
Would you be down to do it?
Or would you burst out in laughter and say “GTFO of here!” like that scene from Goodfellas?
If you respond with a “HELL YEAH!”, grat’s ongoing against the social norm and thinking different!
That’s the right mindset for success!
Most agents think this type of marketing is just dumb and unprofessional.
If you are one of those Agents, I highly advise you to not be so quick to judge.
Most agents think marketing like is petty and rock bottom.
Open your mind a little because taking pictures of Bigfoot in a Million dollar listing is exactly what Daniel Oster did in his this year to his.
And his listing went viral!
In early 2020, displayed on the front page of The Daily Mail (one of, if not the #1 online newspaper websites), it read the big bold headline:
“Hilarious real estate listing featuring Bigfoot doing yoga, baking cookies and taking a Zoom call inside a $1M California home goes viral” (Screenshot below)
And under the headline there are several images Bigfoot in the listing itself acting like a human… silly Bigfoot!
That’s good stuff.
The Agent is a genius and lets me break it down for you exactly why.
And how you can model this kinda stuff for yourself.
First things first, it gives people what they want…. a different kind of entertainment.
It’s also harmless and ethical, so he’s not being sleazy or anything. So no need to hate.
But the fact is, we live in a society where dopamine spikes are in high demand.
Everyone is constantly craving it every day,
and companies that can provide it with their marketing get the most views, shares, clicks, and sales. That’s the cold hard truth.
And with everyone and their aunt an agent…
and everyone being cookie-cutter,
creative stuff like this is what makes you as an Agent stand out from the pack!
The best part about this thing… the agent had a reduced risk that this would backfire!
This was already a proven concept!
Companies like Jack Links Beef Jerky did this already for their jerky brand.
One of, if not their most successful campaign was Big Foot talking about their beef jerky.
If you haven’t seen the commercials youtube them. They are hilarious.
Similar situation with Gieco and the caveman.
“So easy a caveman can do it!” campaign ran for years with overwhelming success!
Not Bigfoot I know, but this is similar.
This is just a playoff that campaign but modified to Real Estate.
And best of all, Daniel can now showcase this viral marketing campaign results like stats clicks, traffic, calls, buyers, etc… to his next potential prospect and seal the deal effortlessly for another Million dollar listing.
Modeling what works in other areas for your niche reminds me of a quote by the amazing Isaac Newton:
“If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton
When I first heard that quote my mind was blown!
Here I was early in my career trying to stand out by trying to invent new things that I thought would work.
I would sit down in front of my computer, think of a creative stupid campaign…
Practically reinventing the wheel with no guidance, thinking it’s going to be the next big thing…
then wonder why it bombed!
This is not working smart.
It’s working hard and dumb.
Only when I started learning from others running successful campaigns, is when I started running successful campaigns myself.
At a much faster and affordable rate then if I tried to do it all myself!
That is why I strongly suggest when you are starting out getting buyers and sellers online, invest in yourself first.
Because when you don’t you might be spending a lot learning the hard way.
Thats why I invite you to hop on a discovery call with me or my team.
On this call we dive deep into where you’re at in your real estate business, and discover how we can help.
If it’s a good fit, and we think we can help, we will pull back the curtain and show you exactly whats working for us and the many Realtors, teams, Brokers and Loan Officers we are working with all over the U.S.
Since we work with Real Estate Professionals from all over the country, we get real live market feedback of what works and what doesn’t when attracting, capturing and converting clicks into closings.
We know the exact bait that attracts!
We know how to build the perfect funnels.
And we set up the entire follow up systems with real people that will deliver you appointments and live call transfers on autopilot.
Best of all…
We don’t take months to build out your campaigns and funnels.
Get set up in less than a week!
So book a call and let’s get you a campaign that converts as good as Bigfoots!